Making The Mundane Brilliant

It was incessantly raining outside, making me stay indoors for the rest of the day. Don’t get me wrong, I love the rain. I found it conducive to my creativity, like a lubricant for my brain. I took this opportunity to do a photo shoot especially Odd was also at home, and I made him my model with this ad campaign project at school.

“What’s this ad campaign all about?” Odd asked me with a skeptic look. He was not really keen to be my model, but I managed to persuade him.

“Well,” I said, pausing for a moment and letting out a girly giggle. “I’m using myself or my services as a designer as a product in this ad campaign. Call it shameless self-promotion.”

Odd didn’t say a thing, he just nodded solemnly while I started setting up the lights and the clothes he’s going to wear. It took an hour and a total of sixty-four shots before I said it’s a wrap to his relief. He was just happy that I was finally done torturing him with posing instructions and the like.

I went back to my computer and uploaded all the photos, editing them as soon as possible. After a couple of minutes I was finally done except for the text.

“What should I write here,” I muttered as my mind delved deeper into the crevices of my brain. I sometimes call it my inner brainstorming.

With my mind still blank, I logged in on Facebook and saw my friend, Kathleen was online. I chatted with her and through our conversation, we came up with a slogan: “Making the mundane brilliant“. It was initially from my idea of using the word mundanity.

Thanks to Kathleen, I was ultimately done with the project. I immediately called Odd, so he could see the final product.

+ Ad campaign 01